When a dog suffers from mange, their people suffer too. Our job is to help both 2- and 4-legged family members through a difficult situation. Our heartfelt goal is to save dogs that would otherwise continue suffering from mite infestations, be subjected to risky and possibly dangerous treatments, or even worse outcomes.

Since we started in 2010, we’ve helped change the lives of thousands of dogs and their caring owners. Our customers are outstanding evangelists who have been spreading the word. And for that, we are incredibly grateful.

We think we’ve built a following of raving fans for a couple of reasons. One – we seem to have hit a nerve by providing a valid choice for people searching for a safe mange treatment. Two – from what we hear, apparently it’s something about the way we do things here.

What We Do

Not everyone wants to use toxic chemicals on their pet. For those who shudder at the concept and those who have been let down by traditional mange treatment, we offer a safer way to cure mange and get their ‘happy dog’ back.

Every day, more and more people are becoming more aware of their safety and want choices. People usually find us when they’re looking for a healthier or alternative way to treat their dogs’ mange.

Mite Avenge® and our other Happy Dog Naturals® products are unique in both their formulas and approaches. Natural ingredients, particularly the essential oils on which we base our brand, have been proven again and again to work exceptionally well.

And all those other products in our store? (Which hopefully you’ve noticed.) Our offerings are limited to helpful items that give you a complete toolbox for naturally winning the battle against mites.

It’s Complicated

It’s not just the products. An inseparable part of our and our customers’ success stories is the way Happy Dog Naturals operates. We’re purposefully focused on a business model that’s the complete opposite of the drug industry. It’s not about building a big corporation – it’s about the dogs.

Happy Dog Naturals uses specialized ingredients and processes that other manufacturers can’t or won’t handle. Therapeutic-grade organic and natural ingredients, excellent essential oils, are significantly more expensive than synthetic ones.

Fragile ingredients mean our products must be small-batch compounded in stages under low-light conditions using close-tolerance temperatures, and nothing can ever come in contact with metal.

Then there’s a packaging process using customized no-metal equipment and special food-grade, light-blocking containers. Specific components, such as herbal infusions, can take up to six months to make.

A Mange Resource Library

Mange is a complicated and serious disease. You need to know what you’re up against to make responsible decisions as your pet’s health advocate. And it’s hard to step outside the comfort zone of traditional care and try to heal your beloved pet alone. You need answers.

We’ve gone out of our way to put together a wealth of information in one place to help you all. We hope you’ll take advantage of our learning resources, whether or not you use our products.

Why We Do It

We care. That’s all that matters really. Some days it’s a roller coaster ride. But when we get one of those fabulous ‘after’ pictures that people sometimes send us, it’s worth it.

Who We Are

We’re a small family company that got started because Pete was in the same position you’re probably in now – it was upsetting that there were no alternatives or learning resources.

The office is full of animals, when we make mistakes we own them, everyone here is either related or should be. For example, our lead customer service rep is the owner’s son, and our head tech was his best bud when they were four years old. The entire production team is a different verse of that same song. It’s an emotionally invested dog-loving team.

Mite Avenge® and Happy Dog Naturals® came to be when Pete Blews was fighting for his dog’s health. Belle had mange, and she’d been through it all. Steroids, antibiotics, and drugs – nothing helped. Finally, after being told to “learn to live with your dog’s condition or put her down,” he decided to find a way to help her on his own. With no effective natural cure available, he formulated one out of desperation.

Pete’s wife, Cindy Ritchie, now owns the company, and the original Mite Avenge formula has only gotten better. Along the way, a little company and an inspired line of safe, natural products just for treating mange have evolved.